HubSpot Email Workflow and Buyer’s Journeys
Designing Targeted Buyer’s Journeys into Automated HubSpot Email Campaigns
For Vaporox, a medical device company, I developed three tailored buyer’s journeys to engage key audiences: healthcare providers, industry influencers, and patients. Each journey was strategically designed to address the unique needs and decision-making processes of these groups, ensuring personalized and impactful communication across the customer lifecycle into automated email campaigns in HubSpot.
I created detailed buyer’s journeys for three distinct audience segments and crafted customized outreach email series to support each journey. Additionally, I integrated these campaigns into HubSpot, ensuring seamless execution and tracking of the email marketing strategy. Additionally, I supported the creative lead with written assets so they could execute on design direction and branding.
Key Challenges and Solutions
Challenge
Understanding the distinct needs and pain points of three diverse audience groups.
Solution
Conducted audience research and segmentation to ensure each journey addressed specific motivations and barriers. Soft launch of the email campaigns to understand how each audience would interact and engage with the emails.
Challenge
Balancing personalized messaging with scalable automation.
Solution
Designed email workflows in HubSpot to deliver customized communication efficiently.
Results
Increased email open rates by 7%
through tailored messaging and segmentation on a series of Onboarding emails.
Achieved an open rate of 55%
with providers gaining further insights for the company on discovering what the best cadence in communication is with providers.
Created a way to have auto emails custom designed
for newly onboarded customers with company branding and contact customization.
Technologies and Tools
HubSpot Marketing Hub
Lucidchart
InDesign
“During her time with Vaporox, Ashley made a significant impact by establishing our first dedicated customer support system through HeyMarket.
Her work:
Streamlined support communications, allowing our sales and executive teams to focus on critical startup initiatives.
Eased employee workload by driving all customer inquiries to a support specialist within our integrated software systems, providing invaluable automation.
Enhanced provider office communication with a user-friendly solution outside of traditional email, delivering real-time support to our customers.
Her contributions have been invaluable in improving our operational efficiency and customer satisfaction.
Ashley brought tremendous value to Vaporox by optimizing our use of HubSpot. Her efforts included:
Crafting communication workflows tailored to three distinct buyer personas, ensuring timely and effective customer engagement.
Expanding CRM functionality by integrating email automation, elevating our use of HubSpot beyond essential contact and lead management.
Streamlining provider and office onboarding with immediate, automated communication.
Her innovative approach to customer relationship management has dramatically improved our efficiency and customer experience.”
