HeyMarket Texting Platform
Spearheaded the implementation of real-time texting as a customer service channel leveraging the Heymarket platform.
HubSpot Email Workflow & Buyer’s Journeys
Developed tailored buyer’s journeys to engage key audiences strategically, designed to address unique needs and decision-making processes.
GA4 Custom Reports and LookerStudio Dashboards
Created custom GA4 reports and LookerStudio dashboards for a "focus property" to track user engagement and optimize marketing efforts.