HeyMarket Texting Platform

Spearheaded the implementation of real-time texting as a customer service channel leveraging the Heymarket platform.

HubSpot Email Workflow & Buyer’s Journeys 

Developed tailored buyer’s journeys to engage key audiences strategically, designed to address unique needs and decision-making processes.

GA4 Custom Reports and LookerStudio Dashboards

Created custom GA4 reports and LookerStudio dashboards for a "focus property" to track user engagement and optimize marketing efforts.